TOP 10

December 2, 2009 at 3:50 PM (PRCA 3339)

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Writing, writing, and more writing!

November 30, 2009 at 4:34 PM (PRCA 3339)

There is a lot of writing in the field of public relations. From cover letters to press releases the public relations professional needs to know how to write. As I found out in college, there are many different styles of writing. At first I was not excited about learning new ways of writing. For me MLA was hard enough in grade school, but after a few papers I got the hang of it and at the time I thought that was it. Fortunately there are books for each style with lots and lots of rules. In public relations the AP style or Associated Press style is the writing style followed and used.

The AP style book can be bought, which is what I did, or it can be found online. I have recently learned about the AP style of writing within the last six months in Journalism and PR Writing classes. I still have to use my book for most of my assignments. There are so many different rules for AP. Even though most of the things that public relations professionals write, or at least the things that I have done, are usually no more than two pages. That doesn’t seem like much, but you best believe that within those two pages there are many rules to be followed. The Associated Press Stylebook is a good thing for anyone in the public reations field to have. It does come out with a new version every year, but it is not necessary to buy one every year. You can find out if any changes have been made online and decide from there if a new one is needed.

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What is it?

November 30, 2009 at 4:18 PM (PRCA 3339)

As I have come to realize public relations is hard to define. Everytime I return home there is always someone that asks me what my major is. 9 times out of 10 they ask what it is or what I can do with it. I know myself that public relations is a broad field and there are many different routes a person can take. I know that public relations is communication between an organization/company and the public, but even after saying that people still seem to be confused about what it is that public relations professionals do.

When people ask me what I want to do with my degree most of the time I say that I am unsure. Because public relations is such a broad field I am not completely sure which aspect of public relations best suits me. I want to attain an internship while I am still in school and hopefully gain some expereince in the field and get a better understanding of what it is that I want to do. I have found recently that I do like the design aspect of public relations after doing a brochure for a “client” for my PR Publications class. I liked learning about the adobe programs and found myself actually liking to work with and play with the program to make my brochure.

As I have said repeatedly public relations is a broad field and while I may be unsure of which route I want to take I do think that this is the right major for me. So far I have found it fun and have learned that it is possible to be very diverse. I am so excited about my future in public relations!

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Photography

October 25, 2009 at 11:10 PM (PRCA 3339)

For our fourth blog post in PR Publications we had to take a free course on the news university website. We took “The Language of the Image” which taught us about photography and how different things can tell the reader something about the photo. An image can help tell a story or provide information. Those are the types of things that were taught in this online course.

While I did learn how images can be affected by different things or the image itself can also affect the reader I think that the vocabulary for me was the most interesting. I guess you could say they are photography terms. They are words that could be an element of a photo. Examples of these words include: impact, juxtaposition, quality of light, surprise, and others. For me personally I also used a dictionary for help with the meaning of juxtaposition which means the act or an instance of placing two or more things side by side.

The thing that surprised me the most was that the course, while obviously not time-consuming, but helpful was FREE! The News University also offered many other helpful courses. Photography was the focus of the course I took, but while I was using it I really couldn’t believe it was free. I have, in the past, been to websites that attain helpful information like this one, but they were not free.

I know I said that I learned a lot of photography lingo from the vocabulary offered from the course, but I also think that I would want to learn more about that as well. There were many pictures shown that did let you know what element was being used (the vocabulary term), but the actual definition was not given. I had to use context clues to figure out most of the meanings because not all of the terms were single word terms, some were more like phrases.

Overall I did enjoy the course and I will more than likely remember my username and password and try out some other courses.

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PRCA 3339 Presentation Steps

October 16, 2009 at 12:06 AM (PRCA 3339)

How to place a picture from PhotoShop into InDesign

STEPS:

  1. Open picture in PhotoShop
  2. Choose magnetic lasso tool
  3. Trace along the picture you want to crop
  4. Go to select on the toolbar and select inverse
  5. Hit delete
  6. Save the picture
  7. Open InDesign
  8. File, Place, select picture
  9. Place image on document

TADAH!!!!

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Typography

September 28, 2009 at 2:35 AM (PRCA 3339)

Whether you know it or not typography is a huge deal when designing a logo for your organization/ product. We recently did an activity in my PR Publications class where we had to identify a company name just by the first letter of their logo. It was actually not too hard. That goes to show that the font you choose for your organization/product really makes a difference.

A designer really wants to select a font that can represent their organization or product. You want to choose something that can set you apart from the rest and get your organization/product noticed. Choose a font that makes since with your organization, for example if you’re a charity organization you want to choose a font that reflects that not a font that reflects a new toy store. You also need to be aware of size. Don’t choose a font that overtakes your brochure, business card, flyer, etc. Try not to get carried away with tons and tons of fonts while also not being too boring by using the same font throughout your whole publication.

 One awesome website to choose from thousands of fonts is dafont.com. This website has so many fonts to choose from, they are almost endless! Like most computers, you have a limited choice when it comes to fonts on your computer. However, there is a way to overcome that. You can get free, legal fonts on your computer in just a few simple steps. I have recently been able to check out dafont.com personally and been able to use their fonts by following the steps that my social networking expert professor told me. You too can learn to get free fonts of your own.

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Segmenting Publics

September 21, 2009 at 3:52 PM (PRCA 3339)

To get your product, event, etc known you really have to know your audience. Basically you are segmenting your public. You want to be able to target your audience so that you get the most bang for your buck (hah). It’s almost a way to narrow down your advertisements to the people it will reach or to the people that will benefit from it the most.

In our textbook it breaks down the publics into 6 different publics: generations, life stages, social classes, education, gender, and national origin. For class we had to pick a client to do things for throughout the semester. One thing we will have to do is make a brochure. Before any of this is done we will have to decide how we will segement our publics.

I chose Habitat for Humanity as my client. For my client I would like to bring in as many volunteers as I can. I want to have people know that this organization can benefit many people including yourself. I’m not sure if I would just want to target my audience to one particular group, but I do think that I would focus on life stages, especially provisional adulthood (18-29 yrs. of age).

I think that that would be my best public to target because at that age you are looking to get into school for a higher education, an internship for experience, or a job. I would point out to those people that working with this organizaion can really benefit you. It looks great on a resume or transcript. I want for my target audience to be interested in the benefits of this organization and hopefully persuading them to volunteer.

I don’t think that the design of my brochure will be too impacted by my target audience, but maybe some of the information will appeal more to them as they read. However that is just what I am saying now, that could change as I learn more in PR Publications.

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CRAP…not literally!

September 14, 2009 at 4:18 PM (PRCA 3339)

In PR Publications this semester we recently talked about CRAP, which is an acronym for: Contrast, Repitition, Alignment, and Proximity. Robin Williams, not the actor, is responsible for this. Contrast refers to size, shape, color that distinguishes words from other words. Repitition is meaning that something should be streamlined. Don’t use too many fonts, types of bullets, make things easy to read and focus on. Alignment is to be aware of where you put your information on a page. All-centered text can be boring! Proximity means what it sounds like. Put information that goes together, together.

For me personally I think that contrast is most important or I look at contrast more. Most of the information I come across is on campus. When I’m on campus I am generally in a hurry so the only way I will notice something is if it catches my eye. I normally only look at the bolded items too to get the just of the information. Chances are I won’t look at something that is all the same size, font, and color. I’m like a small child, I need something to catch my eye.

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Good News PR Majors!!

August 20, 2009 at 6:47 PM (PRCA 3339)

College grads with combined degrees in pr, journalism, or other communication-based degrees are looking at a bright future. According to the United States Department of Labor the opportunities in the job field for someone with a communication major, minor, and experience are a little more promising than others at the moment. Communication is essential in any job and someone that has spent time studying that may have the upper hand. So keep your heads up communication majors and minors the world awaits your knowledge!!!

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