Trade Book Review

March 3, 2010 at 12:04 AM (Assignments, PRCA 3711)

REMINDER: There are notes for most of the slides on slideshare.


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Top Ten

April 30, 2009 at 7:56 PM (Assignments)

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News Releases, Media Alerts, and Pitch Letters…(chp.14)

April 29, 2009 at 9:15 PM (Assignments)

One of the most commonly used way from Public Relations people to get information out is the news release. A news release can also be called a press release. Much of the information read in a newspaper comes from PR practitioners. However there are times when news releases are not used, because they can be considered not news-worthy. Much like what happened on the show WKPR in Cincinnati when Mr. Carlson decided to promote his station by dropping turkey’s out of a helicopter on Thanksgiving Day, but unfortunately the turkey’s couldn’t fly sooo it was a bad ending.

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Reaching a Diverse Audience…(chp. 11)

April 29, 2009 at 8:53 PM (Assignments)

Obviously each person is different, which means that most audiences will be different whether it be their race, gender, age, beliefs, and so on. It is up to the PR practitioners to understand their audience and keep in mind that they are not all exactly alike. They have to be able to reach out to each member of the audience no matter what; that is their objective is to reach their audience and have them receive and retain the information.

There are so many differnt outlets that information can get out in now-a-days such as newspaper, television, internet, or simply word of mouth. According to the Public Relations: Strategies and Tactics text the average american spends about 3,500 hours a year listening to different media. That’s a lot!!!

All in all you really have to do your research not only on the subject matter, but also of the audience that you are speaking to or reaching out to.

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Evaluation (chp.8)

April 27, 2009 at 8:11 PM (Assignments)

Evaluation is like the measurement of how well you objective went, what were the results? Without evaluations there is no way of knowing if things really went well, if things are not working, which parts need to be fixed. Professor Bissland of Bowling Green State University ( states that the evaluation process is “the systematic assessment of a program and its results. It is a means for proactitioners to offer accountability to clients- and to themselves.”

Obviously there needs to be something to be evaluated in order to gain results. There are usually a set of measurable objectives already set out before the evaluation process comes into play. While evaluation is considered the 4th step of the public relations process it should be done throughout the process. This can make it easier to get results in the end.

Here are a couple of evaluation questions the text Public Relations: Strategies and Tactics offer:

  • Was the activity or program adequately planned?
  • Did the recipients of the message understand it? (also important part of the communication process)
  • How could he program strategy have been more effective?
  • Were all primary and secondary audiences reached?
  • Was the desired organizational objective reached?
  • What unforeseen circumstances affected the success of the program or activity?
  • Did the Program or activity fall withing the budget set for it?
  • What steps can be taken to improve the success of similar future activities?

Info from:

Public Relations: Strategies and Tactics (9th Edition)

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Communication (chp. 7)

April 27, 2009 at 7:54 PM (Assignments)

communication by c0y0te7.

There are key points of communicaton. Communication is an extreme step in the public relations process. This is the part that is most visible to the public. In order for a message to to be effective it must in some way inform, persuade, motivate, or achieve mutual undersatnding. In order to get a message across a couple of things must happen.

  • RECEIVING THE MESSAGE- the message should be sent out and received.
  • PAYING ATTENTION TO THE MESSAGE- gain the audience’s attention so that they will listen!
  • UNDERSTANDING THE MESSAGE- make the message clear and concise; don’t be discriminatory!
  • BELIEVING THE MESSAGE- the message needs to be beliveable; have good sources and build your credibility
  • REMEMBERING THE MESSAGE- try many different facets of conveying a message so that it is remembered
  • ACTING ON THE MESSAGE- was the recipient effected by the message? did something come out of sending the message?

Check out more PR information HERE

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Twitter…another 48 hours

April 22, 2009 at 8:20 PM (Assignments)


This past semester I have really been thrown into the social media network and I have to say that I am not hating it. I can really see the potential and the reasons it has and will continue to grow. From when I first started twitter to now I would definitely say I have more of a grasp and concept of what it is and how to use it. Unfortunately I have found myself as more of a reader than actually updating and replying. While on my profile I only have about 50 updates I did find myself looking at twitter all the time just to see what people were saying. I understand the whole point of twitter is to get out there and talk to people, but for some reason I don’t voice my opinion as much as I would like to and I hope to get over that soon. I am hoping to continue with twitter after this class, continue to follow more and more people, and hopefully not just read tweets but do a little more tweeting myself.

I have noticed that since I have started twitter that I am beginning to hear more and more about it. I love feeling as though I am in the loop because I actually know what it is and participate. I think one of the coolest things that I saw about television was the new sprint commercial and their shout out to twitter. I love that I am apart of the 76% that know what twitter is. Overall I am extremely happy with my experience with twitter and am sure I will continue to be amazed at the vast growth of social media!

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Program Planning (chp. 6)

April 22, 2009 at 7:36 PM (Assignments)

Plan, plan, plan!!!! In public relations it is always good to have a well thought out plan, backup plans are also good to have just in case. The planning process comes after the research is done and understood. Planning prevents mistakes, which can happen to anyone! A well thought out plan will keep the program running like a well-oiled ship.

A PR plan consists of 8 Basic Elements:

  1. SITUATION: clear understanding of the situation is needed for  clear, concise planning
  2. OBJECTIVES: once situation is understood, it is time to establish objectives and get news out to the public
  3. TARGET AUDIENCE: be aware of who will be listening
  4. STRATEGY: an outline of how objectives will be achieved
  5. TACTICS: the specific work done to achieve the objective
  6. CALENDAR: how long will this take? what needs to be done and by when? all about scheduling
  7. BUDGET: you can’t spend what you don’t have
  8. EVALUATION: was the objective achieved? were you successful?

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Research (chp. 5)

April 13, 2009 at 6:52 PM (Assignments)

Research, research, research. Such a fun word right? While most of people think the worst of research when the word comes about, people in Public Relations hear it all the time. Research is extremely important in this field. It is a way of getting information and learning more about it. Overall in ecery part of communication programs research is used.

There are 3 types of research mentioned in Public Relations: Strategies and Tactics-

  1. Secondary Research: research about sales, customers, staff
  2. Qualitative Research: more about the individual
  3. Quantitative Research: all about statistics

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PR Departments and Firms (chp 4)

April 13, 2009 at 6:44 PM (Assignments)

For me personally at this time in my life I would like to attain a job in a PR firm after graduation. I love the fact that they are all over. They can be a tiny number of people or a huge building full with other offices worldwide. According to our text the U.S. has the world’s most PR firms. Revenue and staff is continually increasing year by year in the PR field. Public Relations provide many services:

  • marketing communications: promotion
  • executive speech training: taught about personal appearances
  • research and evaluation: statistics through surveys
  • crisis communication: how to handle a crisis situation
  • media analysis: target your audience
  • community relations: gain public support
  • events management: events are planned out
  • public affairs:
  • branding and corporate reputation: how to establish a brand/name
  • financial relations: ways to avoid takeover by another firm

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