PR Legal Issues

September 4, 2009 at 4:38 PM (PR Connections, PRCA 3330)

A public relations practitioner is liable for anything that they make publis so they must really watch their back and check things over thouroughly unless they want to get mixed up in a lawsuit of some sort. You must really do your homework in order to stay out of legal trouble. You can potentiallydefame someone through libel (written defamation) or slander (oral defamation). One thing that is protected however with defamation cases in the fair comment defense. Basically this is saying that if you use “In my opinion…” or “I believe…” and things that clearly state that what is being said is your feeligns then you can be protected against defamation cases.

 Another thing public relations practitioners have to be aware of is copyrights. You must, must, must claim rights to your work unless you want someone else to take the credit for it or never be able to useit again. A copyright is a way to protect your work from unauthorized use. If material is copyrighted then your work is protected and is owned by you not the company or corporation you send it to. The only way copyrighted material can be used is throught the fair use doctrine. This doctrine allows limited use of copyrighted material and you must give the original author attribution and use quotation marks properly. Here is an example of how copyrights can go wrong.

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2 Comments

  1. marilynpr said,

    I thought that slander seemed like the defamation that could be the easiest to slip up on. Copyrights are so important too!

  2. Comments « Marilyn’s Entertainment and Etc. said,

    […] Comments September 5, 2009, 2:49 pm Filed under: Blog Comments I commented on Ashley’s blog Leave a Comment No Comments Yet so far Leave a comment RSS feed for comments on this […]

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