Reaching a Diverse Audience…(chp. 11)

April 29, 2009 at 8:53 PM (Assignments)

Obviously each person is different, which means that most audiences will be different whether it be their race, gender, age, beliefs, and so on. It is up to the PR practitioners to understand their audience and keep in mind that they are not all exactly alike. They have to be able to reach out to each member of the audience no matter what; that is their objective is to reach their audience and have them receive and retain the information.

There are so many differnt outlets that information can get out in now-a-days such as newspaper, television, internet, or simply word of mouth. According to the Public Relations: Strategies and Tactics text the average american spends about 3,500 hours a year listening to different media. That’s a lot!!!

All in all you really have to do your research not only on the subject matter, but also of the audience that you are speaking to or reaching out to.

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