News Releases, Media Alerts, and Pitch Letters…(chp.14)

April 29, 2009 at 9:15 PM (Assignments)

One of the most commonly used way from Public Relations people to get information out is the news release. A news release can also be called a press release. Much of the information read in a newspaper comes from PR practitioners. However there are times when news releases are not used, because they can be considered not news-worthy. Much like what happened on the show WKPR in Cincinnati when Mr. Carlson decided to promote his station by dropping turkey’s out of a helicopter on Thanksgiving Day, but unfortunately the turkey’s couldn’t fly sooo it was a bad ending.

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