Research (chp. 5)

April 13, 2009 at 6:52 PM (Assignments)

Research, research, research. Such a fun word right? While most of people think the worst of research when the word comes about, people in Public Relations hear it all the time. Research is extremely important in this field. It is a way of getting information and learning more about it. Overall in ecery part of communication programs research is used.

There are 3 types of research mentioned in Public Relations: Strategies and Tactics-

  1. Secondary Research: research about sales, customers, staff
  2. Qualitative Research: more about the individual
  3. Quantitative Research: all about statistics

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