PR Departments and Firms (chp 4)

April 13, 2009 at 6:44 PM (Assignments)

For me personally at this time in my life I would like to attain a job in a PR firm after graduation. I love the fact that they are all over. They can be a tiny number of people or a huge building full with other offices worldwide. According to our text the U.S. has the world’s most PR firms. Revenue and staff is continually increasing year by year in the PR field. Public Relations provide many services:

• marketing communications: promotion
• executive speech training: taught about personal appearances
• research and evaluation: statistics through surveys
• crisis communication: how to handle a crisis situation
• media analysis: target your audience
• community relations: gain public support
• events management: events are planned out
• public affairs:
• branding and corporate reputation: how to establish a brand/name
• financial relations: ways to avoid takeover by another firm