Ethics and Professionalism (chp 3)

March 30, 2009 at 4:22 PM (Assignments)

The public relations field is all about ethics. Ethics are like standards between right and wrong. The Public Relations Society of America (PRSA) have narrowed down their list of ethics PR Professionals should go by to a list of six.

1. ADVOCACY: be responsible for your clients and get the public interested

2. HONESTY: don’t lie to get ahead, it will only bring you down in the long run

3. EXPERTISE: research, research research; the more you know the better

4. INDEPENDENCE: be accountable for your actions

5. LOYALTY: being faithful to the client, employer, and the public

6. FAIRNESS: respect other opinions; remember amendment 1!!!!


visit this website to learn more about the PRSA:


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