Wag the Dog (The Movie)

February 12, 2009 at 11:57 PM (Assignments)

This week in Intro to PR we watched a PR-related movie Wag the Dog. This movie wasn’t before my time, but I was only 8 years old when it was made so needless to say this was the first time I have seen it. I absolutely enjoyed it. It definitely shows how involved PR can be with what the public hears and believes.

This movie was a little far fetched on the values of the PR profession. I would definitely say that the value orientation of the movie would be situational. Throughout the entire movie it is all about how to keep the presidents image clean and cause less harm to him and his campaign. The situationalist wants what will either harm less or help more.

Obviously the concept of honesty has been thrown out the door during the movie. The whole movie was about a fake war! The people on the presidents side were trying their best to keep the president in the White House, but they were not doing it fairly. Pretty much everything they said the president was doing was a lie, just so that no one would focus on the negative media that had gotten out about the president.

I Remember in the movie a quote that went somewhat along the lines of this: “You know why a dog wags its tail?’ “No why?” “Well because the dog is smarter than the tail. If the tail was smarter then it would wag the dog”. Obviously they are saying that they (the PR for the president) are the dog and that they will be able to take the publics focus off of the scandal and back on to the positive aspects of the president.  Even though the whole war is a lie, they are still able to steer the public into thinking that it is real and that the current president is the best for the job.

I would definitely say that the negative stereotypes for the PR practitioner is the lying! Hands down the whole movie is a lie. However, even though it is all a lie the positive thing is that it is believable (although still a horrible thing to lie about) and the public is migrating to the story, so a PR practitioner that knows how to work has real power over the public.


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